Officer’s Choice is the best selling whisk(e)y in the world, thanks to 31% growth in 2013 that took the brand beyond McDowell’s No.1 and Johnnie Walker.

Johnnie Walker’s has been knocked from the apex of the whisky category after United Spirits’ aptly named McDowell’s No.1 sold more bottles in 2012, according to The Millionaires’ Club 2013.

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Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

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